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The process of selecting a diamond for a ring or adornment on a piece of diamond jewellery has a lot more dimensions to it than you might expect. For new diamond buyers, it is important to be familiar with each of the qualities on which a diamond is graded. Colloquially, these qualities are known as the 4Cs. They are:   Cut: How light

Since the early 2000s, nearly every major consumer product industry has pivoted towards growing their business through online sales. The jewellery industry is no exception to this retail trend. However, given the high monetary investment and personal affection attached to buying diamond jewellery, many shoppers are wary of buying from an online

Buying a valuable item in Thailand, such as diamond jewellery, is a high-involvement decision, especially if it is a gift for a loved one. Considering the price, personal value, lifespan, and different variety of diamonds and diamond jewellery, it is normal to need time for deliberation before making a purchase. To begin with, there are a number